Brand Resonance: Comparison of FMCG Brands with Durable Brands http://localhost:8080/xmlui/handle/123456789/3985 2026-04-04T14:12:53Z Brand Resonance: Comparison of FMCG Brands with Durable Brands http://localhost:8080/xmlui/handle/123456789/3986 Brand Resonance: Comparison of FMCG Brands with Durable Brands Mohammad Ali Abdolvanda 2013-01-01T00:00:00Z